Terms of Service

Last updated: August 30, 2026

Zeli Products ("Zeli," "we," "us") is owned and operated by Joshua Oliker and based in Oradell, New Jersey.

These terms cover two different things, and which parts apply depends on who you are.

• If you subscribe to the Zeli service for your business, Part 1 applies to you, along with the general terms in Part 3.
• If you are visiting this site or using our contact form, Part 2 applies to you, along with Part 3. You do not need to read Part 1.

By subscribing to the service, or by using this website and contact form, you agree to the parts of these terms that apply to you.

Part 1 — The Zeli service, for business customers

What the service does

Zeli is a missed-call text-back and lead capture service for local service businesses. When someone calls your business line and you do not answer, and you have forwarded that line to the phone number we provide, the caller receives an automated text message. If they reply, an automated assistant continues the conversation, asks about the job, and records the result as a lead in your dashboard. The messages are sent from your own phone number and appear to your customer as coming from your business.

Your account

You need an account to use the service. You are responsible for keeping your password secure and for everything done through your account. Tell us promptly if you believe someone else has access to it. One account may hold more than one business; each business is billed separately.

You must be at least 18 years old and authorized to enter into these terms on behalf of the business you register.

Fees and billing

• The service is sold as a monthly subscription per business, at the price shown when you subscribe. The current price is $99 per month.
• You are not charged when you sign up. Your card is stored, and your subscription begins - and your first charge is made - on the day the carriers approve your business for texting. If your business is never approved, no subscription is created and you are never charged. If your registration is not completed within a reasonable time, we may release the reserved phone number after warning you; that also costs you nothing.
• Payment is handled by Stripe. We never see or store your full card details.
• Your subscription renews automatically each month until you cancel it. Each renewal is charged to the payment method on file.
• Prices are exclusive of sales tax where it applies; tax is calculated and shown at checkout.
• We may change the price. If we do, we will tell you at least 30 days before it takes effect, and the new price applies from your next renewal after that notice. If you do not want to pay it, cancel before then.
• If a payment fails, Stripe retries it over the following days. We do not cut your service off the moment a card is declined — but if the retries are exhausted, your subscription ends and the cancellation terms below apply.

Cancellation and refunds

• You can cancel at any time from the billing screen in your dashboard. There is no minimum term and no cancellation fee.
• Cancelling stops the next renewal. Your service continues until the end of the month you have already paid for.
• We do not give partial refunds for the remainder of a month, because you keep the service for all of it.
• If you believe you have been charged in error, email us within 30 days and we will look at it.
• When your paid period ends, we release the phone number we provisioned for you. See below — this is the part of cancelling that cannot be undone.

The phone number we provide

As part of the service we buy a phone number from our telephony provider, Twilio, and register it for text messaging in your business's name.

• The number is held in our Twilio account, not yours. You have the use of it while you subscribe.
• When your subscription ends, the number is released back to the carrier. Once released it cannot be recovered, and it may be reassigned to someone else. Do not print it on anything you cannot reprint, and do not use it as the number your customers know you by — the whole design of the service is that you keep publishing your own existing business line and forward it to ours.
• If you want to keep the number after cancelling, ask us before your paid period ends and we will try to port it to an account of your own. Porting is not guaranteed and may take weeks.
• You may not use the number for anything other than the service.

Carrier registration, and what you are telling us

US carriers require every business that sends text messages to be registered before it can send them. We prepare and file that registration for you, using the business details you enter. Approval typically takes a few business days and is decided by the carriers, not by us. We cannot guarantee that a registration will be approved, or how long it will take.

When you authorize us to file it, you are telling us that:

• The business details you have given us — legal name, address, tax ID, contact details, website — are accurate and current.
• You are authorized by that business to register it for text messaging and to agree to these terms on its behalf.
• The phone number and business you are registering are your own.

Filing a registration in the name of a business that has not authorized it is a serious matter that can get accounts terminated by the carriers. If you cannot make the statements above, do not authorize the submission.

One registration covers one business. If you run several, each needs its own subscription, its own number, and its own registration.

How you may use the messaging

The service sends messages as your business, to your customers, and you are responsible for those messages. You agree that:

• You will use it only for transactional customer care — replying to people who contacted you first, and following up about their request.
• You will not use it for marketing, promotions, newsletters, or any message to someone who did not contact you, unless you have that person's express written consent and have told us so.
• You will not message purchased, rented, or scraped lists of phone numbers.
• You will comply with all laws that apply to contacting your customers, including the Telephone Consumer Protection Act (TCPA), state telemarketing laws, and carrier requirements.
• You will honour opt-outs. The service handles STOP automatically and permanently; you must not try to work around it, and you must not message someone who has opted out by any other means.
• You will not use the service for anything illegal, or for messages about content the carriers prohibit.

Breaking these rules puts not only your own registration at risk but our carrier standing and every other customer's service, so we enforce them.

Automated and AI-generated messages

Your customers' data

The leads and conversations belong to your business, not to us. We hold and process them so we can provide the service to you. We do not sell them, we do not use them to market to your customers, and we do not use them for our own purposes beyond running and improving the service. How we handle that data is set out in our Privacy Policy.

Because we handle your customers' personal information on your behalf, you are responsible for having the right to give it to us — including telling your own customers what you do with their information, and having a privacy policy of your own where the law requires one.

You can ask us for a copy of your data, or ask us to delete it, at any time using the contact details below.

Availability, and what we do not promise

The service depends on things outside our control: mobile carriers, our telephony provider, our hosting and database providers, our AI provider, and your own phone carrier's call forwarding. We do not guarantee any level of uptime, delivery, or response time. Specifically:

• A text message can be delayed, or fail to be delivered, for reasons no part of this system can see or control.
• A call can be missed by the system, or a reply can fail to be generated.
• Carriers are not liable for delayed or undelivered messages, and neither are we.

Zeli is not a substitute for answering your phone, and it is not for emergencies. Do not rely on it as the only way your customers can reach you, and do not use it for anything urgent or safety-critical.

We may change, add, or remove features. If we remove something you rely on, or make a change that materially reduces the service, you may cancel and we will refund the unused part of that month.

Suspension and termination

We may suspend or end your access if you break these terms, if your payment fails and is not fixed, if a carrier or provider requires it, or if your use puts our accounts or other customers at risk. Where the situation allows it we will tell you first and give you a chance to put it right; where a carrier requires immediate action, we may have to act first and tell you straight after.

If we end your subscription for something other than a breach by you, we will refund the unused part of the month.

You may stop using the service at any time by cancelling.

Your responsibility for claims (indemnification)

The service sends messages to your customers, at your direction, about your business. You control who is contacted and what your business offers; we provide the tool. So if a third party brings a claim against Zeli that arises out of your use of the service, you agree to defend us against it and to cover the resulting costs, including reasonable legal fees. That includes, in particular, claims:

• that a message sent on your behalf violated the TCPA, a state telemarketing or privacy law, or carrier rules, where the violation came from how you used the service, the consent you did or did not have, or the numbers you chose to contact;
• arising from the work your business performs or fails to perform for your customers. We capture the lead; the job, the quote, and the workmanship are entirely yours;
• that business details you gave us for the carrier registration were inaccurate, or that you were not authorized to register the business;
• arising from customer information you had no right to give us.

This does not apply to the extent a claim was caused by our own breach of these terms or by a defect in the service itself. We will tell you promptly about any claim we ask you to cover and will not settle it on your behalf without your agreement.

Part 2 — This website and our contact form

Acceptable use

When using this site and contact form, you agree to:

• Provide accurate, current information, including a phone number you are authorized to use.
• Submit messages only for legitimate inquiries — not spam, automated abuse, or on someone else's behalf without permission.
• Not attempt to disrupt, probe, or gain unauthorized access to the site or related services.

SMS terms

Program description. If you check the SMS consent box on our contact form, Zeli Products may send you text messages related to your inquiry — for example, replies and updates about your request. Consent to receive texts is not a condition of any purchase.

• Message frequency varies.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Reply STOP at any time to opt out of further messages. Reply HELP for help.
• Carriers are not liable for delayed or undelivered messages.

Part 3 — General terms

No warranties

The site and the service are provided "as is" and "as available", without warranties of any kind, express or implied. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement, and any warranty that the service will be uninterrupted, error-free, or that any message will be delivered. Some states do not allow the exclusion of implied warranties, so parts of this section may not apply to you.

Limitation of liability

To the fullest extent permitted by law, Zeli Products is not liable for any indirect, incidental, special, punitive, or consequential damages arising from your use of this website, our contact form, or the Zeli service, including lost business, lost leads, lost profits, or a message that was delayed or never delivered.

To the fullest extent permitted by law, our total liability to a business customer for any claim relating to the service is limited to the fees you paid us in the twelve months before the claim.

Any claim relating to the service must be started within one year of the events giving rise to it, or it is permanently barred, where the law allows that limit.

Nothing in these terms limits liability that cannot be limited under applicable law, and nothing in them limits either side's liability for fraud, gross negligence, or willful misconduct. This section does not affect the terms of any separate agreement for services actually provided.

Disputes: arbitration and class-action waiver

Please read this section, because it changes how disputes are resolved.

If we have a dispute, contact us first. Most problems are a misunderstanding or a bug, and we would rather fix them than litigate them. If we cannot resolve it informally within 30 days, then except as provided below, any dispute between you and Zeli Products will be resolved by binding individual arbitration administered by the American Arbitration Association under its rules, rather than in court. The arbitration will be held in New Jersey or, at your choice, by video or phone.

• No class actions. Disputes are resolved individually. Neither side may bring or join a class, collective, or representative action, and the arbitrator may not consolidate claims. Both sides also waive the right to a jury trial.
• Small claims still work. Either side may bring an individual claim in small-claims court instead.
• You can opt out. Email us within 30 days of first accepting these terms saying you decline arbitration, and this section will not apply to you. Opting out does not affect anything else in these terms.
• If the class-action waiver is found unenforceable for a particular dispute, then that dispute proceeds in court, not arbitration.

Governing law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules. Except for a dispute that the arbitration section above sends to arbitration or small-claims court, any dispute will be brought in the state or federal courts located in New Jersey, and both sides consent to those courts.

Contact us

Questions about these terms? Email support@tryzeli.com or call (551) 303-7021.

Changes to these terms

We may update these terms from time to time. Material changes will be reflected by the "Last updated" date above. If a change materially affects business customers, we will email the address on the account before it takes effect.